Jumat, 30 April 2010

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  • Sales Rank: #3864824 in Books
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Sabtu, 24 April 2010

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Jumat, 23 April 2010

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Turning Principle into Practice  

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

  • Sales Rank: #22463 in Books
  • Published on: 2015-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .90" w x 7.50" l, 2.51 pounds
  • Binding: Paperback
  • 584 pages

Review
“It is one of the best books out there, so have continued to use it. Students generally like it. . . .This is the state of the art text.” (W. Douglas Evans)

“The strength of the book is in the examples (including boxes), especially the different lengths so that you can kind of choose yourself how much to use and how deep to go into a particular illustration.” (G. Scott Erickson)

“I like the mix of topics in the book, and I like the chapter dedicated to each step of the marketing process.”    (Jennifer Cross)

“I like the text because it ties to concepts the students have learning in Principles of Marketing, but also distinguishes how social marketing is different than traditional marketing.  The vignettes provide good examples, and the chapters are not too long or complex.” (Nicole Vowles)

About the Author

Nancy R. Lee, MBA, is president of Social Marketing Services, Inc., in Seattle, Washington, and an adjunct faculty member at the University of Washington, where she teaches social marketing and marketing in the public sector. With more than 25 years of practical marketing experience in the public and private sectors, Ms. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Washington’s second-largest bank and director of marketing for the region’s Children’s Hospital and Medical Center. She conducts seminars and workshops on social marketing around the world, and has been a strategic adviser for behavior change campaigns in the areas of health, safety, the environment, and financial well-being. She has been a keynote speaker on social marketing at conferences for improved water quality, energy conservation, family planning, nutrition, recycling, teen pregnancy prevention, influencing financial behaviors, and tobacco control. She has coauthored ten books with Philip Kotler.



Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University.  His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and a better sharing of the gains of economic growth. Professor Kotler is the author of over 50 books on markets and marketing.

Trained as an economist at the University of Chicago (under Nobel Laureate, Milton Friedman) and at M.I.T. (under Nobel Laureates, Paul Samuelson and Robert Solow), he has applied his economic knowledge to how markets and marketing works was an early developer of modern marketing and the emerging field of behavioural economics. As an expert on how buyers make their buying decisions, he broadened marketing to explain how buyers make their voting decisions on all kinds of issues.

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Buy this--don't rent!
By Mariana Felix
Great book. Never used it in class, but actually had very interesting concepts. Wish I would have kept it instead of just renting.

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Five Stars
By Gary Chang
A practical and book on my list. It motivates me a lot.

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Five Stars
By Amazon Customer
Exceptional book on social marketing

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Kamis, 22 April 2010

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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

  • Sales Rank: #2689808 in Books
  • Published on: 2010-07-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x .80" w x 5.80" l, 1.00 pounds
  • Binding: Paperback
  • 338 pages

Review
-Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.- (Matthew. P. McAllister, Penn State University)
-In a world where seemingly everything - products, people, politics - is branded, 'Blowing up the Brand' is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating - and challenging - the current state of ubiquitous commodification.- (Stephen Duncombe, New York University; Author of 'Dream: Re-imagining Progressive Politics in an Age of Fantasy')"

About the Author
Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.
Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

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Sabtu, 17 April 2010

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Read Music Notes Fast Level 3 with Speed - Use My Unique Method to Read 22 Music Notes with Accuracy & Speed: Music Speed, by Rosa Suen

Read Music Notes Fast with Speed & Accuracy - Level 3

Would you like to increase your sight reading skill in 22 Music Notes?

45 BPM - Very Slow

76 BPM – Walking Pace

92 BPM – Moderate Speed

120 BPM – Lively & Fast Speed

200 BPM – For Super Genius

As you follow along in this Read Music Notes Fast Level 3, you will find out at what speed you are able to read music. If you are slow, after the program, you should be able to reach at super fast speed, hopefully at genius level.

What you need are:

1. A Method that works, thus my Note Attack Method! - Level 1

2. Know how to apply my method to all 22 Music Notes and read them with accuracy! - Level 2

3. A Program to help you increase music note reading speed

In this book, you will have many drilling exercises to set your metronome at 5 different speed. Answer sheet will be provided for you to check your answers.

You need to record yourself during the reading so that you can check the accuracy of your music note reading.

With fun drills & exercises, you will be able to move on from different levels:

1. Easy - whole notes - Treble Clef Notes

2. Medium - whole notes - Treble Clef, Bass Clef

3. Difficult - half notes, quarter notes - Mixture of Treble & Bass Clef Notes

Have fun with the many exercises,
Rosa

  • Sales Rank: #129780 in eBooks
  • Published on: 2015-09-30
  • Released on: 2015-09-30
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
I recommend this series 1-3 for quickly being able to site ...
By James Norman
I recommend this series 1-3 for quickly being able to site read basic music. Within a couple of hours I had no problem being able to site read quickly. There are tests at the end of each chapter for reading notes on a stave. I use a metronome on my iPhone and keep pushing myself to read correctly faster and faster.

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Read Music Notes Fast Level 3 with Speed - Use My Unique Method to Read 22 Music Notes with Accuracy & Speed: Music Speed, by Rosa Suen PDF

Read Music Notes Fast Level 3 with Speed - Use My Unique Method to Read 22 Music Notes with Accuracy & Speed: Music Speed, by Rosa Suen PDF

Read Music Notes Fast Level 3 with Speed - Use My Unique Method to Read 22 Music Notes with Accuracy & Speed: Music Speed, by Rosa Suen PDF
Read Music Notes Fast Level 3 with Speed - Use My Unique Method to Read 22 Music Notes with Accuracy & Speed: Music Speed, by Rosa Suen PDF

Senin, 12 April 2010

[C185.Ebook] Ebook The Belial Search (The Belial Series Book 7), by R.D. Brady

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The Belial Search (The Belial Series Book 7), by R.D. Brady

The world is reaching a crisis point as an ancient threat re-emerges.

And the clock has just begun ticking on a whole new battlefront.

_____________________________________________________________________



Delaney McPhearson is still reeling from the events in Heaven's Gate six months ago. Henry and Jake are physically healing and while Laney might look fine, not all wounds are so easy to see.



At the same time, the Fallen have made themselves known across the globe. Laney is being pulled from one crisis to another.



But soon a new threat arises that requires all of her focus: Someone is targeting the people who are connected to the Fallen. And they are not distinguishing between the good and the bad.



The quest to stop the murders ranges across the Pacific and back in time to a dark period in human history when human sacrifices were commonplace.



Laney will do whatever she must to stop these people. But the question is, will that be enough?



About

The Belial Search is the seventh book in the popular Belial Series and the ninth book written by R.D. Brady. And it demonstrates why the Belial Origins wasn't the end, but only the beginning.

  • Sales Rank: #15287 in eBooks
  • Published on: 2015-11-26
  • Released on: 2015-11-26
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Can't wait to see what happens next!
By Marie Mulkey
I have read all 7 of these and can't wait for what she's got left up her sleeve! I highly recommend these books to anyone who likes action, mystery and lots of weird stuff in their reading. And let me just say, I want a Cleo too! She's awesome!

2 of 2 people found the following review helpful.
WOW what a book
By Janet Anders
I love reading her books. I loved reading it then googling on what she has wrote to get more information so that I have a more clearer understanding. The history that she puts in her books are fantastic. Can't wait for the next one.

0 of 0 people found the following review helpful.
Great series. Worth reading if you like Atlantis and Fallen Angel legend themes
By D. Sang
I love the entire Belial series so the comments are about the series. I think the quality of writing as been consistent. The writing is solid. The character development is good and the dialogue is believable. There are so many sci-fi/fantasy/mystery books by less known authors with very 2 dimensional characters with "B movie" dialogue. This series is not that.

The series starts out focus on the myth of Atlantis which intrigued me. Then it blends in and focuses on angels, nephilim, and other Biblical themes but as if they were real and had historical and rational explanations. However, it is not a religious book by any means.

It feels kind of Archaeology/Atlantis myth is real MEETS Dominion (Syfy)/Legion (Fallen Angels on earth) MEETS action heroine/special forces themes. And I love it all. I love that she returned to the Atlantis side of the story but expanded to Lemuria/Mu. I hope to read more and more but I suppose it will have to come to an end sometime.

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Minggu, 11 April 2010

[B646.Ebook] Free Ebook Arts of Power: Statecraft and Diplomacy, by Chas W. Freeman Jr.

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Arts of Power: Statecraft and Diplomacy, by Chas W. Freeman Jr.

In this comprehensive treatment, distinguished diplomat Chas Freeman describes the fundamental principles of the art of statecraft and the craft of diplomacy. The book draws on the author's years of experience as a practicing diplomat but also his extensive reading of the histories of ancient India, China, Greece, Rome, Byzantium, and the Islamic world as well as modern Europe, Asia, and the Americas.

Among numerous other subjects, the book addresses the role of intelligence, political actions, cultural influence, economic measures, and military power, as well as diplomatic strategy and tactics, negotiation, and the tasks and skills of diplomacy.

  • Sales Rank: #718986 in eBooks
  • Published on: 2016-01-28
  • Released on: 2016-01-28
  • Format: Kindle eBook

Review
"Freeman has written a beautiful treatise on the tools of diplomacy." -- Foreign Service Journal

"Seminal because it goes to the heart of diplomacy and international negotiations and necessary because it provides an essential update to the few existing classical works on the subject. A thought-provoking manual for the professional diplomat as well as a guidebook for the student of diplomacy--or even the casual reader interested in current international topics." -- Parameters

About the Author

Chas. W. Freeman, Jr., has been a career officer in the U.S. Foreign Service, ambassador to Saudi Arabia during the Persian Gulf War, and assistant secretary of defense for international security affairs. He was a fellow at the United States Institute of Peace in 1994-95 and is the author of Arts of Power: Statecraft and Diplomacy (USIP Press) and Diplomat's Dictionary (USIP Press).

Most helpful customer reviews

1 of 1 people found the following review helpful.
Balance of politics
By CT
While politics is essential for an organization's survival, the diplomacy as defined UN this book, and the soft power/topics discussed in the book Powerful Peace, are essential for a new age, the evolution of societies and their increasing ability and understanding towards cooperation. Our world population and the distances travelled to commune with those of other beliefs are both linked and won't become less. As citizens of our world, let's give time and effort towards accepting and respecting others, helping each other to improve. It's not an easy challenge, but nothing is for free. The benefits will come in several stages, and sometimes doubtful at that, but in time we can improve the living standards of all and allow for a sophistication of knowing how to handle the stresses of life.

That's some thoughts stirred while reading this master peace.

Thanks.

0 of 0 people found the following review helpful.
I use this book in my Ethics course, to ...
By Todd P. Hubbard
I use this book in my Ethics course, to help students understand office politics. If my students don't understand office politics and how to maneuver, they might be drawn into unethical behavior. The book is also important for new faculty members who want to get along, while honoring other faculty members.

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Kamis, 08 April 2010

[I103.Ebook] Free Ebook Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

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Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Combining clear advice on the writing process and countless model documents from real workplace settings, Writing That Works sets the standard for professional writing books today. More than ever, this eleventh edition reflects the role of technology in the office and the classroom, addressing the most current types of business documents online and in print, providing informative guidelines on selecting the appropriate medium for your document, communication, or presentation, and offering new advice on landing and keeping a job in today's economy. An integrated student site works with the text to offer additional resources and models reflecting the authors' trademark clarity.

  • Sales Rank: #15557 in Books
  • Brand: Brand: Bedford/St. Martin's
  • Published on: 2012-10-12
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.08" h x .97" w x 7.48" l, 2.11 pounds
  • Binding: Paperback
  • 752 pages
Features
  • Used Book in Good Condition

About the Author
Walter E. Oliu served as chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs. He also developed the public-access standards for and managed daily operations of the agency’s public Web site.  He has taught at Miami University of Ohio, Slippery Rock State University, and as an adjunct faculty member at Montgomery College and George Mason University.  His books include Writing That Works,  Tenth Edition  (reprinted chapters appear in Kevin J. Harty’s Strategies for Business and Technical Writing, Fifth Edition, , and Brenda D. Smith and Laura C. Headley’s The Lifelong Reader, Second Edition); The Handbook of Technical Writing, Ninth Edition; The Business Writer’s Handbook, Ninth eEdition (Fortune and Book-of-the-Month Club selections); The Business Writer’s Companion, Sixth Edition; The Technical Writer’s Companion, Third Edition; Writing from A-Z, Fifth Edition; and The Professional Writer. Charles T. Brusaw was a faculty member at NCR Corporation's Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin-Milwaukee, where he teaches courses in the Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and is a founding member of the editorial board of the Journal of Business and Technical Communication. He is a recipient of the prestigious Jay R. Gould Award for "profound scholarly and textbook contributions to the teaching of business and technical writing."

Most helpful customer reviews

6 of 6 people found the following review helpful.
A thorough bus comm textbook
By J. Veltsos
I have used Writing That Works as a required text in an undergraduate business communication course for three years. The book is thorough and well organized with a collection of useful exercises at the end of each chapter. Chapters 1-6 address the writing process, starting with the fundamentals of writing and moving forward to include gathering research and organizing information. Chapters 7 and 8 provide much needed information on visual communication and document design. Chapters 8 and 9 provide an introduction to business communication, and the remainder of the book provides an in-depth look at several specific types of documents including proposals, reports, and instructions.

6 of 6 people found the following review helpful.
Excellent resource
By Kindle Customer
I've seen a number of items in the same subject area, as I teach undergrad business writing courses. This one provides the best examples, including some for non-traditional students who didn't do college right away or even in just four years. Consistently, students in my classes say this is the one book they're keeping.

5 of 5 people found the following review helpful.
Great book
By Amazon Customer
A must buy if you're involved in professional writing. This has topics on social media and online communications which is a great help as well. I was going to rent it until i foudn out how useful this would be, so i purchased it. i recommend it to anyone looking to improve or brush up skills

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Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred PDF

Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred PDF

Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred PDF
Writing That Works: Communicating Effectively on the Job, 11th Edition, by Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred PDF

Rabu, 07 April 2010

[L175.Ebook] Download Handbook of Electrical Motor Control Systems, by U. S. Eswar

Download Handbook of Electrical Motor Control Systems, by U. S. Eswar

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Handbook of Electrical Motor Control Systems, by U. S. Eswar

Handbook of Electrical Motor Control Systems, by U. S. Eswar



Handbook of Electrical Motor Control Systems, by U. S. Eswar

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Handbook of Electrical Motor Control Systems, by U. S. Eswar

This handy reference is intended for practicing electrical design engineers and technicians engaged in daily practical work. It contains several electrical values necessary for the design of control systems. It also includes essential basic fundamentals and the circuitry commonly encountered while designing control circuits. The book has been compiled bearing in mind safety aspects and international practice, as recommended by national and international agencies. The salient features include: importance has been given to the three-phase induction motor (squirrel cage); tables, fundamental principles and useful information on materials have been included; brief descriptions of various types of motors and commonly encountered faults are given; a series of typical circuit diagrams are included along with a brief description of their working; and design guidelines for control cabinets, panels, etc. are given.

  • Sales Rank: #4706146 in Books
  • Published on: 1989-11-01
  • Original language: English
  • Dimensions: 22.48" h x 1.18" w x 18.78" l, .42 pounds
  • Binding: Hardcover
  • 160 pages

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