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Chindia Rising: Implications for Global Competitiveness, by Jagdish N Sheth
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In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations’ re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations, particularly in the United States, Africa, the Caribbean, Latin America and Southeast Asia; -Major obstacles inhibiting the rise of Chindia, including need for natural resources, poverty, environmental damage, and substandard education among the impoverished; and -Real world examples demonstrating the trends and techniques behind this economic rise, including the Lenovo PC Company in China and Mittal Steel in India. Distinguished author and Professor of Marketing Jagdish Sheth has produced a thoroughly detailed yet approachable text that suggests a hopeful future for world economies in relation to the Chindia economic boom. Chindia Rising is a highly useful guide to national and international economics for students and practitioners of both business and politics.
- Sales Rank: #2673681 in Books
- Published on: 2011-10-17
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .53" w x 5.98" l, .75 pounds
- Binding: Paperback
- 252 pages
About the Author
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was the Robert E. Brooker Professor of Marketing at the University of Southern California and the founder of the Center for Telecommunications Management; the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, and on the faculty of Columbia University, as well as the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contributions in Consumer Behavior, Marketing, Global Competition, and Strategic Thinking. Jag has published more than 200 books and research papers in different areas of marketing. His book The Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He is also a co-author of Marketing Theory: Evolution and Evaluation (1988), Consumption Values and Market Choices (1991), Clients for Life (2000), ValueSpace: Winning the Battle for Market Leadership (2001), and The Rule of Three (2002). Professor Sheth has worked for numerous industries and companies in the United States, Europe, and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, 3M, Whirlpool, and many more. He has offered more than 6,000 presentations in at least 20 countries.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Macro Marketing Trends in Emerging Markets
By A. Kapur
I am really interested in starting a business of my own so thought this book will give me trends to look for. Dr. Jag Sheth is known to be a visionary who has researched trends all his life. I found this book very well researched with how India and China will make a big difference in time to come and the triad of trade between US, India and China. The authors talk a lot about Pan-Asian currency and free trade in Sino-Asia, all makes sense. My best take-away was the rise of Africa with China investing a lot there. I did not know so manythings which I learnt and gave me a good idea about markets to look out for and may be follow to start my venture. Overall a decent book, though a quick read and doesnt goto Micro level. So if you are seeking very hardcore analysis, stay away from this book though this does a great job of macro perspectives of markets.
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